Privacy Policy

Last Updated: June 2026

This Privacy Policy explains how the ROAS Toolkit (“we,” “us,” or “our”) collects, uses, and discloses your information when you visit roastoolkit.com (the “Website”), purchase our WordPress plugin, or interact with our support services.

We are committed to protecting your personal data and ensuring our practices comply with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data (Use and Access) Act 2025.

1. Information We Collect

We collect information that you voluntarily provide to us, as well as data that is automatically collected when you use our Website.

Information You Provide to Us:

     

      • Account and Purchase Data: When you purchase a license for the ROAS Toolkit, we collect your name, email address, billing address, and payment information. (Note: Payment details are processed securely by our third-party payment gateway; we do not store full credit card numbers).

      • Support Data: When you contact us at [email protected] for technical support or general inquiries, we collect your email address, license key, and the contents of your message, which may include server environments or error logs you choose to share.

    Information Collected Automatically:

       

        • Usage Data: We collect standard analytics regarding how you interact with our Website, such as your IP address, browser type, pages visited, and referring URLs.

        • Cookies: We use cookies to manage sessions, remember your preferences, and analyze site traffic. You can manage your cookie preferences through our localized cookie consent banner.

      2. How We Use Your Information

      We use the collected information for the following purposes:

         

          • To process your transactions and deliver your plugin license key.

          • To provide technical support and respond to your inquiries.

          • To send administrative emails, such as purchase receipts, license renewal notices, and critical security updates.

          • To analyze Website usage (via tools like GA4) to improve our marketing efforts and Website performance.

          • To prevent fraudulent transactions and secure our Website.

        3. The ROAS Toolkit Plugin and Your Data

        It is important to distinguish between the data we collect on our Website and the data processed by the ROAS Toolkit plugin on your own website.

        Zero Data Access: The ROAS Toolkit is a self-hosted WordPress plugin designed to facilitate server-side tracking, deduplication, and data routing (e.g., via Google Tag Manager or Conversion APIs). We do not have access to, collect, or store any of the end-user tracking data, analytics, or events processed by the plugin on your server. All data routed through the plugin remains entirely under your control and is sent directly to your configured endpoints (such as Meta, TikTok, or Google).

        4. How We Share Your Information

        We do not sell, rent, or trade your personal information to third parties. We only share your data with trusted service providers who assist us in operating our business:

           

            • Payment Processors: To securely handle your transactions.

            • Email Service Providers: To send you transactional and support emails.

            • Analytics Providers: To help us understand Website traffic.

          These third parties are contractually obligated to protect your data and may only use it for the specific services they provide to us.

          5. Data Retention

          We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as maintaining your active license, complying with legal obligations, resolving disputes, and enforcing our agreements.

          6. Your Data Protection Rights

          Depending on your location, including if you are a resident of the UK or the EEA, you have the following rights regarding your personal data:

             

              • The right to access: You can request copies of your personal data.

              • The right to rectification: You can request that we correct any information you believe is inaccurate or incomplete.

              • The right to erasure: You can request that we erase your personal data, under certain conditions.

              • The right to restrict processing: You can request that we restrict the processing of your personal data, under certain conditions.

              • The right to object to processing: You can object to our processing of your personal data, under certain conditions.

            To exercise any of these rights, please contact us using the information below.

            7. Third-Party Links

            Our Website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties and encourage you to read their privacy policies.

            8. Changes to This Privacy Policy

            We may update our Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.

            9. Contact Us

            If you have any questions, concerns, or data requests regarding this Privacy Policy, please contact us at:

            Email: [email protected]

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