v1.8.1 · Just Shipped Meta · GA4 · GAds · WooCommerce

Stop losing ad
attribution. Fix it free.

ROAS Tool Kit is the only WordPress plugin that hosts your Conversions API natively — no Stape.io, no Google Cloud, no monthly server bills.

100%
Host-native CAPI
5
Core events tracked
$0
3rd-party server cost
CAPI Event Log · Live
Purchase$89.00✓ Matched
InitiateCheckout2 items✓ Deduped
AddToCartViewContent✓ Sent
ScrollDepth70GA4 + MetaPRO
LeadHashSHA-256PRO
fbclid persistElementor ✓PRO
Event Match Quality 9.2 / 10
Meta Pixel Conversions API Google Analytics 4 Google Tag Manager WooCommerce Yoast SEO
Wall of Love

Trusted by media buyers.

"Switching to ROAS Tool Kit recovered 25% of our lost attribution overnight. Having host-native CAPI and UTM persistence inside one lightweight WordPress plugin is an absolute game-changer."

Mark R. Senior Media Buyer

"Finally a tracking plugin that doesn't require a computer science degree. The WooCommerce integration and unified catalog feed saved me hours of setup time. Highly recommended."

Sarah J. E-commerce Founder

"We completely ditched our expensive Stape.io cloud server. The Ad-Blocker Bypass and event deduplication work flawlessly. This is a must-have tool for any serious agency."

David L. Growth Marketer
The problem

Your attribution data is broken. Here's why.

iOS privacy changes, browser restrictions, and ad blockers silently drop your conversion signals — costing you ROAS without you knowing it.

Browser-side events blocked

Ad blockers and Safari ITP silently drop your Meta Pixel events before they reach Facebook's servers.

Double-counted conversions

Without event deduplication, the same purchase fires from both browser and server — inflating your CPA reporting.

UTMs lost on affiliate links

Your fbclid and UTM parameters vanish the moment a visitor clicks an outbound link — breaking attribution chains.

Free — forever

Enterprise attribution.
Zero server bills.

Route server-side events from your own WordPress host. No Stape.io. No Google Cloud. Just install and connect your Pixel.

01

Host-Native CAPI

Server-side events routed directly from your WordPress host. Bypasses ad blockers and browser restrictions entirely.

02

Unified XML Catalog Feeds

Generate Meta-compliant feeds for Blog Posts (Advantage+ Arbitrage) and WooCommerce Products (Dynamic Ads) instantly.

03

Meta Core Tracking

Global coverage for PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase with dynamic data injection.

04

Google Hub

One-click deployment for GA4, Google Tag Manager, and Consent Mode v2 — all from a single dashboard tab.

05

Dual-Route Events

Every Meta Pixel event is simultaneously pushed to GA4 — audiences, conversions, and reports stay in sync across platforms.

06

Zero Performance Impact

All CAPI requests run asynchronously — no blocking, no Core Web Vitals penalties, no slowdown.

PRO — Upgrade

Unlock bulletproof
attribution at scale.

The PRO tier closes every remaining tracking gap — UTM persistence, deduplication, high-intent signals, and hashed lead data.

See PRO Plans

UTM & Click ID Persistence Engine v6.0

PRO

Captures fbclid, gclid, and all UTM parameters and auto-injects them into outbound affiliate links and Elementor buttons to preserve attribution.

Event Deduplication

PRO

Generates synchronized event_id hashes between browser and server events, preventing double-counting in Meta's attribution window.

High-Intent Custom Triggers

PRO

Fire granular events for Scroll Depth 50/70%, Time on Site 1–5 min, Multi-PageViews, and Composite Triggers — dual-routed to Meta and GA4.

Advanced Feed SEO (Yoast)

PRO

Pulls Yoast SEO titles and primary categories into XML Catalog custom_label fields for optimised Meta targeting.

Negative Exclusion Audiences

PRO

Server-side tracking for WooCommerce Order Refunded and Cancelled events — keeps retargeting pools clean from wasted spend.

Universal Lead Hashing

PRO

Scans any form submission, SHA-256 hashes the email, and routes it to CAPI for maximum Event Match Quality.

Free vs Pro

Everything you get,
clearly laid out.

Feature
Free
Pro ✦
Host-Native CAPINo 3rd-party servers needed
✓
✓
Unified XML Catalog FeedBlog + WooCommerce Meta feeds
✓
✓
Meta Core TrackingPageView, ViewContent, AddToCart, Purchase
✓
✓
Google Hub (GA4 + GTM + GAds + Consent v2)One-click deployment
✓
✓
UTM & Click ID Persistence v6.0fbclid, gclid, UTM saved cross-session
—
✓
Event DeduplicationSynced event_id hashes
—
✓
High-Intent Custom TriggersScroll depth, time-on-site, composites
—
✓
Universal Lead HashingHashed email to CAPI from any form
—
✓
Questions

Everything you're
wondering about.

Do I need a developer, Stape.io, or Server-Side GTM to use the Conversions API (CAPI)? ↓

Not at all. ROAS Tool Kits features a 100% Host-Native CAPI routing engine. It securely processes and pushes the server payloads directly from your existing WordPress hosting server environment, saving you monthly third-party server costs and bypassing browser ad-blockers.

Will this slow down my website? ↓

No. All Conversions API requests are processed asynchronously after the page loads. They do not block rendering, affect your Largest Contentful Paint, or impact Google PageSpeed or Core Web Vitals scores.

Does the UTM Persistence Engine work with Elementor? ↓

Yes. The v6.0 engine uses a global capture-phase click interceptor that fires before Elementor's JS redirect handling. Even if Elementor hijacks a button click, the engine injects your UTMs and Ad IDs into the destination URL before the browser navigates.

Meta is rejecting my XML feed URL — what do I do? ↓

This is almost always a permalink cache issue. Go to WordPress Dashboard → Settings → Permalinks and click Save Changes. Then open your /feed/meta-catalog/ URL in a browser to confirm you see raw XML, then paste it into Meta Commerce Manager.

Do the High-Intent triggers also fire to Google Analytics 4? ↓

Yes. If GA4 is enabled in the Google Hub tab, all High-Intent custom events — ScrollDepth70, TimeOnSite3Min, PageView3, and Composite Triggers — are dual-routed to both Meta and GA4 simultaneously.

Pricing

Start free. Scale with Pro.

No credit card needed to get started. Upgrade when you're ready to close every attribution gap.

Free
$0 / forever

Full attribution infrastructure for any WordPress site.

✓ Host-Native CAPI — no 3rd-party servers
✓ Meta Pixel + WooCommerce events
✓ Unified XML Catalog Feeds
✓ GA4 + GTM + Consent Mode v2
✓ Dual-route events to GA4
Download Free
Pro ✦
$7.99 / month

Everything in Free, plus bulletproof tracking at scale.

✓Everything in Free
✓UTM Persistence Engine v6.0
✓Event Deduplication
✓High-Intent Custom Triggers
✓Universal Lead Hashing
Start 7 Day Trial (No Card Needed)
Resources

Latest from the blog.

How to Set Up Meta CAPI Without Stape or Cloud Servers (And Save Thousands)

Read Article →

The Cross-Domain Tracking Fix: How to Pass UTMs Across Pages, Domains, and Subdomains in WordPress

Read Article →

How to Accurately Track Time on Site (With and Without GTM)

Read Article →
Get started today

Your ROAS is leaking. Plug it in 5 minutes.

Install from the WordPress Plugin Directory — free, no account required. See your attribution data recover immediately.

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