ROAS Tool Kit Logo

ROAS Tool Kit for Meta and Google (Post & Product Catalogue + Pixel, CAPI, GA4, GAds & GTM)

Download Free Plugin

Existing user? Log in to your account

Installation Guide

  1. Install the Free Plugin: Go to Plugins → Add New, search for "ROAS Tool Kit for Meta", install, and activate.
  2. Connect Your Account: Complete the setup wizard to link your site to Freemius.
  3. Upgrade to Pro: Enter your license key in the "License" tab to unlock premium features automatically.
  4. Configure Tracking: Navigate to the ROAS Tool Kit menu, input your Pixel ID and Access Token, and save changes.

Core Free Features

  • Host-Native Conversions API (CAPI): Route server-side events directly through your own WordPress host. No third-party servers like Stape.io or Google Cloud required.
  • Unified Catalog Feeds: Instantly generate compliant XML feeds for Meta (Blog Posts & Products), Google Merchant Center, and TikTok Ads Manager.
  • Meta & TikTok Core: Global tracking for PageView, ViewContent, AddToCart, InitiateCheckout, and Purchase/CompletePayment.
  • Google Hub: One-click deployment for Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads Remarketing, and Consent Mode v2.
  • Dual-Routing Events: Automatically push all standard Meta Pixel events directly into GA4 and TikTok simultaneously.

Premium Features (PRO)

  • [PRO] Ad-Blocker Bypass Proxy: Routes frontend JavaScript tracking data to an internal WP endpoint to completely bypass strict browser ad-blockers and recover up to 30% of missing data.
  • [PRO] TikTok Events API: Route high-intent events server-side to TikTok using Long-Term Access Tokens for maximum attribution accuracy.
  • [PRO] GA4 Server-Side API: Dual-routes custom events directly to Google’s servers using the Measurement Protocol API secret to restore data lost to iOS tracking restrictions.
  • [PRO] Automatic Advanced Matching: Automatically detects logged-in WordPress/WooCommerce users, hashes their emails securely, and injects them into the Meta/TikTok pipeline to boost Event Match Quality (EMQ).
  • [PRO] UTM & Click ID Persistence Engine (v6.0): Bulletproof cross-session tracking. Captures UTMs, fbclid, gclid, and ttclid to dynamically stitch them into outbound links or send them directly into CAPI server payloads.
  • [PRO] Real-Time Feed Invalidation: Move beyond basic 12-hour caching. The XML catalog instantly self-destructs the millisecond a product price changes, goes out of stock, or is moved to the trash, saving wasted ad spend.
  • [PRO] Event Deduplication: Automatically generates and passes synchronized event_id hashes between the browser and server to prevent double-counting.
  • [PRO] High-Intent Custom Triggers: Fire granular events (Scroll Depth 50/70%, Time on Site up to 5 minutes, Multi-PageViews, and Composite Triggers) to Meta, TikTok, GA4, and Google Ads.
  • [PRO] Advanced Feed SEO: Automatically pulls Yoast SEO titles and primary categories into your XML Catalog fields.
  • [PRO] Negative Exclusion Audiences: Server-side tracking for WooCommerce Order Refunded and Order Cancelled events.

Frequently Asked Questions

How do I get Yoast SEO titles and categories into my XML Feed?
The Free version pulls standard WordPress titles and categories. If you upgrade to Pro, the feed engine automatically detects Yoast SEO (or standard WP hierarchy) and injects your optimized SEO titles into the custom_label_0 field, and your primary categories into the custom_label_1 field in your Meta Catalog. Ensure you map these custom fields correctly when setting up your Data Source in Meta Commerce Manager.

Do the High-Intent Custom Events go to Google Analytics 4?
Yes! If you enable GA4 or Google Ads in the Google Hub tab, all High-Intent events (like ScrollDepth70, TimeOnSite3Min, PageView3, and Composite Triggers) are dual-routed. They will fire to Meta, TikTok, and Google automatically, allowing you to build identical high-intent retargeting audiences.

How does the Ad-Blocker Bypass Proxy work?
Standard ad-blockers block requests going to standard tracking URLs. The Pro version utilizes a custom internal REST API endpoint (/wp-json/roas-analytics/v1/track/). Events are sent to your own domain first (which ad-blockers ignore), and then your server securely routes the data to Meta CAPI, TikTok Events API, and GA4.

Do I need Stape.io or Server-Side GTM to use the Conversions API?
No. ROAS Tool Kits features a 100% Host-Native CAPI routing engine. It securely processes and pushes the server payloads directly from your existing WordPress hosting server environment, saving you monthly third-party server costs.

Why is Meta/TikTok rejecting my XML Feed URL?
If the ad platform returns an error when you paste your URL (e.g., /feed/tiktok-catalog/), you simply need to flush your permalinks. Go to your WordPress Dashboard > Settings > Permalinks, and click "Save Changes" at the bottom. Test the URL in your browser to verify you see raw XML code, and then paste it into your Ad Manager.

Will this slow down my website?
No. All server-side Conversions API requests are processed asynchronously in the background. They do not block the page load and will not negatively impact your Core Web Vitals or Google PageSpeed scores.

Scroll to Top